Released on: April 14, 2008, 10:24 am

Press Release Author: Mary Shank Rockman

Industry: Media

Press Release Summary: San Francisco-Based Boutique Firm Recognized for Creating and
Executing Superior PR Campaigns: 'Response to Breaking News' and 'Banking/Financial
Services'



Press Release Body: SAN FRANCISCO, CA-April 14, 2008--MSR Communications, an
independent public relations firm specializing in communication management services
for technology and consumer businesses announced today that it has received two
prestigious Bulldog Awards for 'Excellence in Media Relations and Publicity' from
media industry pundit The Bulldog Reporter. MSR Communications was awarded Gold and
Bronze 'Bulldog Awards' for the 'Best Response to Breaking News' for work conducted
on behalf of its client Ariba and for the 'Best Investment Banking and Financial
Services Campaign' for results garnered on behalf of Obopay.

"The Bulldog Awards are the preeminent public relations awards selected exclusively
by top journalists," said Mary Shank Rockman Principal and CEO of MSR
Communications.
"Among the thousands of entries submitted, MSR was revered with two awards that
showcase the firm's ability to creatively and strategically develop and execute PR
campaigns that garner extraordinary results for our clients."

MSR received the Gold medal for its on-going, issues-based campaign created for
spend management client Ariba. MSR identified hot-button issues that provided
opportunities to position Ariba spokespersons as experts and inserted them into
national news stories that normally would not have been associated with the supply
chain vendor such as the Chinese toy recall and tainted food.

MSR received the Bronze medal for remarkable results garnered on behalf of Obopay,
the nation's first comprehensive mobile payment service. MSR used consumer case
studies to demonstrate the simplicity of the service to a broad audience and secured
coverage with Associated Press and placements in top-tier publications such as The
Wall Street Journal and Business Week.

About MSR Communications
MSR Communications is an independent public relations firm that offers a unique
brand of creative intelligence to provide superior communications management
services to emerging-growth technology, B2B and consumer companies. The firm has
practice areas in media and analyst relations, speaker placement programs, corporate
positioning and messaging, Web site content development, and crises and reputation
management. Based in San Francisco, MSR has been recognized as one of the Top 25
Independent PR Firms in Northern California. For more information, please visit
www.msrcommunications.com or call (415) 989-9000; toll free (866) 247-6172.



Web Site: http://www.msrcommunications.com

Contact Details: MSR Communications
832 Sansome St.
San Francisco, CA 94111
Phone:(415)989-9000
Fax:(415)989-9002
pr@msrcommunications.com
www.msrcommunications.com